E-Marketing Case Study Example | Topics and Well Written Essays - 1500 words

E-Marketing - Case Study Example This is an essential component of implementing any marketing strategy by each of the above practitioners. However, with the extension of the 4Ps to envisage 7Ps, there was a better reflection of the market with the inclusion of people, processes, and physical evidence (Chaffey, 2009). Therefore, the product mix strategy is the total number of product lines that consumers enjoy from a specific company. Google provides industrial services as a form of its products. Some of the services include the provision of an advertising platform and the search technology service. Their products are categorized into business, advertising, and Google store solutions. The company uses the List price strategy, in order to determine the prices of its products. Prospective consumers are offered with the basic price or the normal price. In promotion, Google offers its search results with no accompanying advertisements, which attracts most users. Google applies the expansion strategy as the major product mix strategy. The internet is Google’s place, where it offers the consumers the ability to utilize their services online. Being the largest search engine the company ensures that it makes its brand name the core product. The fundamental features of the products that Google prod uces meet the needs of the consumer. Positioning of the company’s product in the internet market is the main source and determinant of the profits enjoyed by the company. For instance, it acquisition and partnership with a part of Yahoo has made it to have a market share of over 80 percent. Therefore, the position of Google as a company is the image that its products project. This image is compared to the competitive products and other products offered by other competing companies (Fernandes, Gouveia & Pinho, 2012). Facebook came into existence in the year 2004. Since then, the company has grown to be the largest social internet connectivity site that

Adversity & 2007 albums Essay Example for Free

Adversity 2007 albums Essay Does adversity truly define somebody’s character? Adversity, as defined by Webster’s dictionary, is a state, condition, or instance of serious or continued difficulty or adverse fortune. Horace’s opinion on adversity is that without adversity in one’s life, their true character would not have an opportunity to develop. Horace derived his opinion about adversity from having to overcome an obstacle of his own. Having lost the battle with the Roman Army, his prestigious life as a general and his â€Å"prosperous circumstances†, he faced with the true challenge to overcome this defeat. His true character was tested and created an opportunity to do what was needed to survive. I agree that through adversity, one’s true character shines above the mask that is shown during ones â€Å"prosperous circumstances†. At the mere age of 16, I have overcome many situations in my life that showed me the truth to my character. The passing of my father is one example. At the time, my main concern was that the life me and my family lived would never be the same. Having lost not just a father-figure, a role model, and one of my closest friends at that age, my family lost the head of our household. I faced the challenge of caring for all the people around me who shared the same aching feeling of the loss I did, while at the same time trying to fill the void in my heart that was buried with him. Confronting the loss of so much in your life is not easy. I remember one of the largest moments during this time that made me come to terms with his loss. The first few football practices of my 6th grade year were the hardest. The occasional glance to my mom watching us practice turned my enthusiastic and serious attitude toward practice into a grieving stare as I see my father missing from the picture. I would never be able to keep playing like this. But I dug deep, and stayed dedicated to the sport that he supported me at, and with time and devotion I was able to understand that even though my father is not there physically, he will always be right there next to me on the field, cheering me on like he did in the past. Even though the physical aspect of my father is gone, I will always know that he is there with me, enjoying the best seat in the stadium. Another situation in my life that I have had to overcome adversity is the  injury in my left knee that I face today. The day I heard that I would not be able to play football my junior year, I did everything I could to distance myself from the game and my teammates. We all have those genuine fears of incidents that lead to where we cannot do hobbies or interests of ours. Imagine a graphic artist losing his hand along with his ability to draw, or a ballet dancer unable to perform in a recital because of a damaged knee. Every day is a battle. The physical strength it takes to go through a day of physical therapy, the mental strength I use to push myself to be on the field again, and the spiritual strength it takes to remind myself that I am still part of this team. Like that Gatorade commercial, â€Å"One More† mean to me that I am one more day closer to reaching my goal of playing alongside my friends, one more set of exercises to strengthen my knee, and one more opportunity to play the game that I love. I know ask myself, without adversity in my life, how would I know what type of person I am and what I value most? I wouldn’t. Had Horace not faced adversity, would his writing still be the same or at that even exist? Horace wouldn’t have needed to turn to poetry in order to save his life, but instead gone with his life as nothing but a mediocre general in the Greek Army, Instead of being the inspiring poet we know to this day.

How The Internet Is Used To Book Flights Tourism Essay

How The Internet Is Used To Book Flights Tourism Essay It is fair to say that internet has revolutionized the way we buy airline tickets or choose our holidays. The internet is responsible for a major shift in airline and travel industry. This was not the same some years before as when the internet was in its infancy, the main problem of booking airline ticket online was to find out what you are looking for and also having the confidence to buy it online due to the money involved in it. Booking tickets online is not something that is uncommon these days. But nowadays it has become like a second nature for large number of people to open up the search engines and purchase all kind of things from electronic items, foods to air tickets. David J http://EzineArticles.com/?expert=David_J_Cook The success of internet giants like Amazon and eBay with its secured payment systems like PayPal has given confidence to the buyers to purchase things online and today almost everyone knows the advantages and benefits of buying flight tickets online for the domestic as well as international travel. Although its not very easy task but the airline and travel agent websites has made internet travel booking so simple that even a person with little computer knowledge can purchase cheap tickets online and enjoy benefits. Quick booking facilities and best profitable bargains can be enjoyed at the ease of sitting at home rather than standing in queues for hours on airline ticket counters. The online buyer can easily compare the airfares of different airlines and can choose the best bargain and online booking is the best solution to get cheap flights tickets and also the best travel solution for those travelers who cannot afford to spend too much on traveling. David J http://EzineArticles.com /?expert=David_J_Cook And cheap tickets are not hard to find now, its easily available online through the convenience of doing it at home rather than visiting a travel agent or airline office to book it and within few clicks tickets can be booked using your credit or debit card and within few days the e-ticket is delivered in your mailbox and at your correspondence address. Today there are lots of other websites other than airline official websites where the travelers can book their tickets and these websites are designed in such a way that a traveler has to just specify the date of travel and destination and the search engine within that websites pick up the best deals and the discounted offers from any airline. In recent times there are lot many deals offered by airline companies and travel agents exclusively for online booking, which is one of the another reason to book tickets online. http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html #ixzz14spqtU1q   The advantages of online booking or the services which the airline websites offers for online booking are discussed below Convenience Booking tickets online removes a lot of direct or personal contact with the travel agents or airlines as booking the ticket on the window counter of airlines sometimes requires a long time waiting in queue and airline reservation over the telephone often requires dialing the customer care number of particular airline or travel agent and then selecting the complicated options and then waiting in queue to talk to the customer service representative of that company. Booking online eliminates all this layers of difficultly and provides ease to customers to book ticket their anytime whether day or night and online reservation also provides the convenience of electronically check in for the flight sitting at home and can choose their seats in accordance to their comfort. Security Booking online provides security as compared to traditional method of booking through call centre and when purchasing tickets through telephone, a customer has to provide the bank card or credit card details and other sensitive information to the person we dont know but online booking is far more secure than it as when booking the ticket online, only information essential for the transaction is collected over a secure connection. Cost When the ticket is purchased online or a reservation is done online, the booking process is handled by automation services due to which travel companies can pass the savings to customers in the form of special discounted rates, coupons as there is no need to pay salary to employees. And many discount airlines provides special online fares which are available to customers who book their tickets online. Control One of the most compelling advantages of online booking is Control. A passenger can not only see the flight arrangements, but can also select his seat and choose his meal. As online booking doesnt require any interactions with travel agent so the customer can search for more possible options and search different airlines fares at once for the specific destination. A traveler can also book his hotel online by seeing all the available rooms and can also check the rooms with its competitor for the best available option. The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas Airlines offer a range of services to passengers who book their tickets online like: Airline credit cards: Many airlines offer airline credit cards like platinum and gold cards to their customers. These credit cards give additional services to the cardholders like excess baggage allowances, enrollment benefits and other privileges to cardholders. Mobile phone information services: Many airlines use mobile phone to keep their customers updated. They send instant flight status, flight alert and schedule on mobile phones. Thus this helps the customers to know instantly about the delays and cancellations of flights. Manage booking service: This online service enables the customers to provide their contact details and other information about their while booking their tickets online which can be later modified at any time, the modifications can be made as late as 24 hours before the departure date. Mobile Ticketing services: Now tickets can also be booked using mobile phone internet anytime and anywhere. Payments can be made, manage bookings, cancellation of bookings and refunds of payments. All this are possible using mobile internet services. Multi Journey: Some airlines also provide the option of breaking journey online. That means if a traveler is planning to tour another destination before reaching or returning to its destination, all the tickets can be booked at once. Hotel bookings: Some airlines also provides the facility of booking hotels on their websites which can help the traveler save time in searching for hotel booking and traveler can also rely on the hotel booking on the website of airline as that hotels are the airline trusted hotels.   http://EzineArticles.com/?expert=Parinaz_Driver The process of online booking is quite simple but there few circumstances where the customers can gets frustrated while searching for the best deal. This can happen due to the lack of knowledge of right place where to search for cheap tickets and book tickets. Sometimes it can be a bit tricky as some people just end up with jumping from one website to other which consumes a lot of time and this make it hard to search the best deal available. One other problem which customer might face is as the transactions is carried online, the customer is not dealing with the real person so the customer might not get much help or assistance needed but if the customer is dealing with the travel agents, they might give suggestion regarding upcoming deals or cheaper deals in near future. To sum it up, the internet has completely changed the way the customers book their flights, buying tickets online has make life easier as the customer dont have to go physically to the travel agent or airline office. Everything can be done at the comfort of the home and customers can also take advantage of the additional services offered by the airline companies exclusively for web. However searching for the ticket on the right website is of utmost important so that customer wont end up in spending more time and still not getting the best deal available. Referencing David J http://EzineArticles.com/?expert=David_J_Cook http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html#ixzz14spqtU1q   The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas http://EzineArticles.com/?expert=Parinaz_Driver

king :: essays research papers

Patriotism   Ã‚  Ã‚  Ã‚  Ã‚  Patriotism. The very sound of the word brings to my heart feelings of loyalty and pride. I feel loyalty for my country and my country's ideals, and I feel pride for those before me who fought and sacrificed much for the freedom of my beloved country. I love and honor my country. I feel a sense of duty to this country that has been my home since my birth. As I turn the pages of our country's history, I am inspired by those who have spoken out and fought against those who have threatened our country's security and ideals. Our forefathers had dreams of a nation with liberty and justice for all. They gave all they had, every single ounce of strength, to make that dream a reality. They waged war against one of the most powerful empires of the time so that they could remain true to their ideals. Martin Luther King Jr. was willing to lead a movement against segregation in our nation. He had the courage to tell our nation that its policy of segregation was wrong. To me, that is true patriotism: not only being willing to fight for our country but willing to try to change it so that our ideals are preserved. I implore upon you, the youth of America, to fight to keep the flame of patriotism alive. We are the authors of our country's future. We must dig dip inside ourselves and find the courage and determination to dream of a greater and nobler country. We, as the future of this country, must dedicate ourselves to this cause and stay true to the ideals of those before us. Patriotism is defined as a love for or a devotion to one’s country. With the events that happened in America on

Lead And Manage A Team Essay

1.1 -Explain the features of effective team performance The features of effective team performance is set up through positive leadership, this is something which is developed and nurtured. An effective team will work together, be focused and all the time supporting each other along the way to achieve and reach goals. For a team to be effective, each team member needs to be clear on their roles and responsibilities relating to their job. Team performance will be more effective if there is respect for the leader/manager and an understanding towards their job role and responsibility. The leader/manager should also be aware of the skills or weakness within the team and be able to provide support were necessary and also utilise their strengths. Training and support will enable staff to improve performance, develop confidence and lift spirit within the team. A leader should encourage any conflicts to be resolved through healthy, professional confrontation and willingly and openly negotiate necessary changes. Effective leaders are a bit like cheerleaders for the team, they encourage and support members who are committed and actively with their teams and engage those members who aren’t participating. 1.2 -Identify the challenges experienced by developing teams Lack of Diverse Skills and Interests: If a team consists of members with similar skills and interests, the purpose of the team may not be achieved. Consider the scope of the project before selecting team members to determine which skills and interests best serve the team. Choose team members who have a range of different skill sets and interests. Read more:  Explain the Features of Effective Team Performance Poor Communication When individuals work as part of a team, communication is a key. If a team member treats his role as an independent one, communication suffers. If the team leader doesn’t communicate with the team members, the office suffers. Hold team meetings to discuss expectations. Ask team members about their successes and challenges to gauge the level of communication. Supervisions are key as they are often a good tool to set objectives and measure success. Role Confusion Even though a team works together to achieve a goal, each person needs to know his specific role within the team. Otherwise, role confusion results. When team members lack an understanding of their specific roles or choose not to follow through with their roles, the team cannot develop as a cohesive and well-functioning unit. As a branch manager it is important that i ensure that i develop specific, well-defined roles for each team member. Explain each role, in detail, to each team member to avoid confusion. Monitor team members to make sure they adhere to their assigned role. 1.3 -Identify the challenges experienced by established teams Conflict Conflict can occur in work place for all sorts of reasons, however it can often occur in established teams. Often established teams can become quite friendly and personal issues can interfere or cause problems within the working environment, it is important for me as the branch manager that these are indentified and dealt with sooner rather than later as often it can become difficult to manage if it escalates. Norming Tuckman model refers to Forming – Storming – Norming and performing, Experienced teams can often get stuck in norming which is where everything becomes stagnant and just ticks over day to day. Day to day tasks are complete but nothing above and beyond, as the branch manager its my role to get the team from this stage to performing, this can be done through regular team meetings, supervisions. 1.4 -Explain how challenges to effective team performance can be overcome Working as a part of a team can be challenging depending on different personalities and working styles, however it can be just as rewarding, tasks can get completed quicker and the working environment can be fun and enjoyable. If not managed effectively the team will not function and there are some basic things to bare in mind. Clear job roles Regular team meetings Regular supervisions/appraisals Team building days All staff are aware of what we are working towards Manage performance effectively 1.5 -Analyse how different management styles may influence outcomes of team performance There are many management styles and i believe having one particular type all the time wont work, i find myself more of a democratic which is: Democratic style, the manager allows the employees to take part in decision-making: therefore everything is agreed upon by the majority. The communication is extensive in both directions (from employees to leaders and vice versa). This style can be particularly useful when complex decisions need to be made that require a range of specialist skills: for example, when a new ICT system needs to be put in place, and the upper management of the business is computer-illiterate. From the overall business’s point of view, job satisfaction and quality of work will improve, and participatory contributions from subordinates will be much higher. However, the decision-making process could be severely slowed down unless decision processes are streamlined. The need for consensus may avoid taking the ‘best’ decision for the business unless it is managed or limited. As stated above this does have its disadvantages as decisions can be slow and staff can become to involved in the managing of the business. Other types of management styles are: Consultative Persuasive Autocratic Chaotic Democratic is more my style but I will step into other styles should the need arise, however democratic style has its pros and cons, not all decisions can be made or involve the team and during these times conflict and anxiety may arise, it also has the potential to blur job role boundaries as staff may feel they are in a higher position than they actually are, I think its important during times staff can not be involved in decisions then other styles of management should explored, being stuck in one style can become predictive and staff may become complacent. A good style of management is also Autocratic this style of management is where the manager makes all the decisions and this can be an assertive style however it can make the staff  feel less involved in the day to day running of the business, it does have it pros – staff can feel well lead and managed with the business under control as the manager can come across confident. I think its important to move between the both styles depending on the situation, for example if you are disciplining someone the a more assertive style would be needed, where as if you are trying to reach targets or setting KPI’s then the democratic style would be more suited as you would involve the whole team and let everyone decide how the KPI’s would be achieved, staff are more likely to achieve targets if they are involved in the process. 1.6a &B -Analyse methods of developing and maintaining – trust / Accountability Trust develops from consistent actions that show staff you are reliable, cooperative and committed to team success. A sense of confidence in the workplace better allows employees to work together for a common goal. Trust does not always happen naturally, especially if previous actions make the employees question if you are reliable. Take stock of the current level of trust in the workplace, identifying potential roadblocks. An action plan to build positive relationships helps improve the overall work environment for all employees. Remain honest with your employees about both positive and negative aspects of the business. Expect your management team to maintain the same level of honesty with the employees. This sense of integrity makes your employees and colleagues more trusting of your actions Involve all employees in achieving company goals. Be transparent with your company’s mission and goals so all employees feel they are a valuable part of obtaining those objectives. Employees who feel management values them are more likely to instil trust in those leaders Value all input from your employees. Encourage employees at all levels to share their ideas for improving the company. Listen with an open mind even if you don’t ultimately choose to follow a suggestion made by an employee. Define the duties. Eighty percent of the job is specified by your job description and responsibilities. Twenty percent of your time, however, is spent helping colleagues and clients. Create an atmosphere where everyone bends over backward for the other person. A successful, trusted and well-respected team  member uses words like, absolutely or certainly when asked for help. Look for things that need to be done and do them without being asked! This is the true definition of teamwork. Be clear with prospective employees during the interview process. What are your expectations? Hold your existing employees and new hires to consistent standards, outlined in your policy manual. True teamwork demands that all employees are held to the same standards and, most importantly, do whatever is necessary to take care of the customer! Define your expectations in a workplace policy manual. A personnel policy and workplace manual should cover individual and team responsibilities. If you don’t already have one, or if you have one that needs updating, be sure it includes items such as: Job description Office and working hours Leave time Professional appearance, including body piercing, tattoos and hair color Salary Other benefits Outside employment Probationary periods Performance reviews Absenteeism Discipline Termination Be aware, however, that more important than defining your expectations: You need to be consistent in holding all employees to the same standard or else you will create an atmosphere of favouritism! Outline the time commitment and set aside adequate time for each task. It is not fair to assign or accept a responsibility and then have no time to accomplish the task. Be realistic about the timeframe, and make sure your team members are aware of the deadlines for each project they take on. Be careful to not overload your staff with too many commitments or too many interruptions. They will get discouraged and burned out. Instead, focus on delegating one task at a time, communicating the objective and timeframe clearly. Open the lines of communication by having an open-door policy. Manage by â€Å"walking around.†Ã‚  Know the concerns of your team and deal with them head on. Ignoring your staff’s concerns will NOT make them go away! Be positive in your approach and dependable in your attitude. Do not lose your temper. Instead, be reasonable and predicable. If you respond inappropriately, whether out of anger or insult, your team will remember the 10 percent of the time that you were out of control, not the 90 percent of the time that you did well! By following these steps and increasing the accountability of your office staff, you create trust and respect in the workplace. With these changes, your sense of teamwork and trust will grow, while decreasing your levels of stress and conflict 1.6 -Compare methods of addressing conflict within a team Be Aware when conflict occurs Knowing that conflict may and will occur is the first step to resolving it, especially if you know that certain team members may disagree with each other. By recognising that there will be conflict, a manager knows what to expect. Set the Ground Rules At the beginning set some ground rules in your first meeting. Be sure to address what process will be taken to address conflicts, as they are bound to rise and will need to be taken care of before they spiral out of control. Tell team members that everyone’s ideas are valid and that they shouldn’t be dismissed, even if you do not agree with them. Learn About Destructive Conflicts Conflict becomes destructive when no resolution is in sight or the issue cannot be resolved. A psychological model for explaining destructive patterns is the persecutor-victim-rescuer triangle. The persecutor would be the bad-guy or bully in this scenario, but the rescuer is also placing him or herself in a position of superiority over the supposed victim. Stop yourself if you see yourself slipping into any of these roles and also try to recognise it in your team. Stop Conflict when it Happens Conflict should be addressed immediately before it can grow. If a discussion  grows heated during a meeting, do not wait until the next meeting to address the issue. Instead, discuss the issue while in the meeting; even if members disagree, they are still able to see each other’s points of view. Get the Whole Story Be sure you understand the perspectives of every person involved. Conflicts arise when there are differences of opinion, but also due to miscommunication or misunderstanding. As the manager, you should get all the information you can in regards to the conflict so that you can resolve it efficiently and effectively. Meet for Resolutions If the conflict can’t be resolved during the initial meeting, set up a separate meeting with those that are having the conflicts, so that a resolution can be reached without getting the other team members involved and picking sides. Discuss Both Sides of a Perspective Even if you are inclined to agree with one side of the conflict, do not make a final judgment until each person has had their say. Ending a discussion without hearing each person out can escalate the problem. Explain the pros and cons of both ideas, so that both people can consider the opposing view. Make Compromise a Goal Compromising between parties is helpful, as it can allow for both conflicting parties the ability to use their ideas. Most times, points can be combined in order to make a better idea or solution.

TNA Essays

TNA Essays TNA Essay TNA Essay TNA Introduction TNA is a process of gathering and interpreting data for identifying performance problems and suggesting solutions. ?Training needs analysis is a critical part of the training process. The TNA objective is twofold: to collect and evaluate information in order to find out what is being done now and what should be done now and later. We have no set procedure for performing a TNA, but the activities fall into three Stages (surveillance, investigation, analysis) and end with a report. The TNA concept provokes some problems within the organization, and the person sponsoring a TNA must cope with these.? (Smith Delahaye, 1998 p. 79) The fictive case scenario presented in this assignment will take place at The Slabrock Nightclub in Skien, Norway, where I actually used to work as the security manager. Some trendy nightclubs in Skien have been forced to close its doors because of failing to control crime on the premises. As a well-repudiated security consultant, I get a call from Slabrock Nightclub which have received multiple warning letters from the local authorities, threatening to revoke the club?s liquor license and operating permit. The conclusion from this call is that I am to conduct a TNA, write a report tna, bouncers, club, analysis, security, police, should, training, job, data, out, manager, management, investigation, clubs, smith, surveillance, slabrock, nightclub, need, call, being, performance, 1998, work, three, someone, serious, required, reports, plans/policies, person, patrons, organization, local