Crocs A Value Chain of Success Essay - 1818 Words

Introduction In 1913 Henry Ford designed and implemented a new strategy to meet the needs of his customers by revolutionizing the automotive industry and manufacturing process. By September 1927, Ford had transformed all steps in the manufacturing process from refining raw materials to final assembly of the automobile which significantly reduced assembly time per vehicle, lowering costs, while increasing productivity (AAM, 2003). Managing and innovating productivity while understanding the business core competencies is just one way operations management ensures a competitive and differentiation advantage. Since Henry Ford’s innovative processes, many business strategy models have been designed to give customers†¦show more content†¦Therefore, buyers would place their pre-orders early in the year and manufactures’ would produce a finite quantity of a product prior to the seasonal sales. Once placed, there was little ability to add or change orders during the sea son. The limitations of this strategy had left retailers and consumers with little value and lost opportunities. As such, Croc’s new leadership needed a new approach to this dilemma. The value chain is a useful tool for strategic analysis of a defined sequence of activities that exist in almost any organization. Furthermore, the purpose of a value chain strategy is to identify those business activities mismatches and to optimize these linked-activities to better understand the organizations competitive advantages (Robbins Coulter, 2012). There are various models of a value chain and therefore it is mostly tailored to the specific strategies of organizations processes. Managing these strategies falls upon the value chain management personal. Whereby taking a multi-dimensional look at the various activities which go into producing a final product or service and developing new value enhancing processes within the chain (Robbins Coulter, 2012). The Value of Change A production and supply chain model can take on various designs as needed to address organizational requirements. The primary value chain asShow MoreRelatedEssay Value Chain Management - Crocs Case Study1257 Words   |  6 PagesCrocs splashed onto the scene in 2002 with brightly colored plastic shoes that the whole family could wear. From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success can be attributed to their value chain development. Value chains exist to enhance value created at every step of the manufacturing process, from raw materials to final product disposal or reuse (â€Å"Value Chain,† n.d.). The sequence of this chain gives the customer high value for a lowRead MoreCrocs Case Study1443 Words   |  6 PagesCrocs made a splash in 2003 when they introduced their funny looking, brightly colored, plastic clogs that the whole family could wear (Hoyt Silverman, 2008). By 2007, the c ompany reported $847 million in revenues (von Briesen, 2009). From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success over the past few years can be attributed to their value chain strategy in which customers ultimately had the power (Robbins Coulter, 2009). Value chainsRead MoreEssay about Value Chain at Crocs, Inc.977 Words   |  4 PagesThe first impression one might have about Crocs products are that they are basically plastic looking shoes that are comfortable and readily available. Customers familiar with this product boast, like on the company website, about the company’s proprietary closed-cell resin, Crosliteâ„ ¢, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities(Company.crocs.com, 2011). There are also various comments about how the material does notRead MoreCrocs Case Study Essay1060 Words   |  5 PagesCrocs emerged in 2003, quickly growing in both scope and profitability as a result of its unique value chain management system. Foregoing traditional models, Crocs quickly acquired and established a world-wide network of supply, manufacturing, production, and delivery systems. This gave Crocs the ability to minimize costs, maximize efficiency, and deliver the best value to their customers. Within this customer-focused framework, Crocs created a unique global value management system, superior inRead MoreEssay about Crocs Case Study1385 Words   |  6 Pagesmarket was valued at $196.6 billion and projects that figure to grow to 232.1 billion by 2013. How can firms such as CROCS or ECCO succeed in this global market? Datamonitor points out that this industry is highly competitive and that rivalry between firms is strong. A key success factor for the footwear industry is the successful development and management of a profitable supply chain. Different firms take different approaches to this issue. Neilsen points out that several large players such asRead MoreWhat Are Crocs Core Competencies?1448 Words   |  6 PagesMy fellow students and I were asked to answer four questions related to the Stanford Graduate School of Business Case: GS-57. The Case title â€Å"CROCS (A): REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE† presents how the Crocs Company changed the footwear industry. The following is the questions and answers relative to this assignment. 1. What are Croc’s core competencies? Investopedia defines core competencies as â€Å"the main strengths or strategic advantages of a businessRead MoreCrocs Case Study1351 Words   |  6 Pages The history of Crocs can be roughly summed up as three friends that pursued an idea and it worked. Crocs established in 2002 after three friends took a fishing trip to the Caribbean. Lyndon â€Å"Duke† Hanson, Scott Seamans and George Boedecker, were so impressed with the slip-resistant foam shoes, they decided to sell the Canadian produced clog shoes manufactured by Finproject NA out of a leased warehouse in Florida. The friends choose the name Croc to â€Å"capture the amphibious nature of the product.†Read MoreCrocs Organizational Structure1788 Words   |  8 PagesRunning Head: Crocs Crocs Jess R. Vasquez Colorado State University – Global Campus ORG 500 Foundations of Effective Management Jama Bradley, Ph.D. 21 November 2009 Abstract Crocs Inc., was founded in 2002 and immediately realized success. The company had a great idea and moved quickly to capitalize upon it. Early in 2006 the company entered into its IPO, it too was a huge success. â€Å"At the height of the real estate market, in 2006, the company sold shares to the public, raising more than $200Read MoreCrocs Shoes Itself in Global Supply Chain2868 Words   |  12 PagesBy: Hanan Alzayied KMBS student-Kuwait-July2012 Crocs Shoes itself in Global Supply Chain Abstract: Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocsâ„ ¢ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocsâ„ ¢ introduced an innovative shoe made of a revolutionary material called Crosliteâ„ ¢ technology which held unique characteristics that allowed it to perform on both land and in water. TheRead MoreCrocs Case1955 Words   |  8 PagesQuestion 1: One of Crocs core competencies is a highly responsive supply chain. How does this give Crocs the advantage over its competitors? And, describe the three phase supply chain development strategy that Crocs used to achieve their flexible supply chain. To satisfy its mission and comply with growing consumer demands, Crocs has built a strategic business concept around maintaining flexibility to offer retailers timely fulfillment while capitalizing on the efficiencies and cost advantages.

7 Signs You May Be Experiencing a Spiritual Awakening

7 Signs You May Be Experiencing a Spiritual Awakening The Signs of Spiritual Awakening the Importance of Self-knowledge Metamorphosis. Like a caterpillar changing into a colourful butterfly, a person who is going through the stages of an awakening will have a colourful and more meaningful life. As a person going through a spiritual awakening, you will undergo a deeper and higher level of self-knowledge and self-awareness. You will become more mindful of your life experiences and the lessons that you have learnt from these experiences. You will view the world in a different light, and you will have an in-depth appreciation for the things that you believed are essential for a happy and fulfilling existence. You will also start to feel†¦show more content†¦4. You find pleasure in doing self-improvement activities. You have a newfound energy to do self-improvement activities like exercise and yoga. What’s more is that you no longer seek pleasure in mindless activities. For instance, gambling or bar hopping activities no longer appeal to you. You will also realise that instead of wasting time in the company of other people (who you don’t really care), you are happier spending every second of it with those who really matter, like your family and friends. You may also find yourself doing something more productive with your time by pursuing a new hobby or taking on a new career. You might have difficulties in doing these self-improvement activities before, but now you find it fulfilling, thereby resulting in the surge of positive energy that will motivate you to accomplish your goals. 5. You start to develop confidence in everything you do. You are more confident in your abilities and you start to feel very comfortable in your own skin. You stop worrying about small things and you will notice that the circumstances and situations that used to cause you stress and panic are now suddenly easier to solve and handle. You will also have boundless energy as well as countless inspirations and motivations to help you reach your dreams. 6. You start to appreciate the people who really matter. You develop a deeper appreciation forShow MoreRelatedPros and Cons of Recreational Drug Use Essay1268 Words   |  6 Pageshallucinations, and can even be â€Å"psychotomimetic† (Nichols, 2004), meaning that it has the ability to mimic the signs of psychosis. Hallucinogenic drugs often stir reactions in serotonin (5-HT) receptors in the brain. Serotonin, being â€Å"neurotransmitter† (Nichols, 2004) is responsible for various brain functions, inclusive of memory. Once these receptors respond to the ingested drug, the person may experience a range of both psychological and physiological onset effects, including â€Å"somatic symptoms† suchRead MoreThe Effects Of Counseling On Suicide And Depression3763 Words   |  16 Pagesyoung to also make sure that students don’t drop out of school, continue on a depressive path and social withdrawal. Stopp is designed to use the younger generation while using the first instance connected with psychosis that continue to show internal signs or symptoms past ninety days. With depression being a widespread and growing problem, it is important for counseling professionals to recognize the prevalence of the disorder and to be able to provide assistance not only to the clients they serve butRead MoreTransformative Learning Theory— an Overview5690 Words   |  23 Pagesthe smaller components, are â€Å" made up of specific knowledge, beliefs, value judgments, and feelings that constitute interpretations of experience† (Mezirow 1991a, pp. 5-6). They are the tangible signs of our habits and expectations that influence and shape a particular behavior or view, such as how we may act when we are around a homeless person or think of a Republican or Democrat. Changes in our meanings schemes are a regular and frequent occurrence. Meaning perspective is a general frame of referenceRead MoreAnalysis Of The Red Badge Of Courage4842 Words   |  20 PagesBadge of Courage that describes a battle sce ne with much confusion. Contrast it with the following third-person passage from The Successes and Failures of Chancellorsville by General Alfred Pleasonton, from The Century Illustrated Monthly Magazine, May 1886 to October 1886 Pleasonton s account—like Crane s—is action-packed and quite specific. Its perspective, however, is wider and it is written in the third person. Shots were fired at hazard in every direction. The First and Third Virginia regimentsRead MorePerpetua and Felicity: Weighing the Cost of Choosing Between Family or Faith6228 Words   |  25 Pagesmoment we become Christ s followers, our own lives and wills become forfeit; we die with Christ to sin Rom 6:3-4 and choose a path that could lead any day to our execution for Christ s name (Mt 16:24). Although we today in the United States of America may speak convincingly of our cross as the need to put up with Aunt Anna or a roof that is leaking, undeniably taking up the cross in Jesus day, meant being forced to bear the instrument of one s execution past a taunting mob to the site of one sRead MoreCase Study Essay33967 Words   |  136 Pagesdiagnosis of heart failure (HF). She was discharged from the hospital 10 days ago and comes in today stating, â€Å"I just had to come to the hospital today because I cant catch my breath and my legs are as big as tree trunks.† After further questioning, you learn she is strictly following the fluid and salt restriction ordered during her last hospital admission. She reports gaining 1 to 2 pounds every day since her discharge. 1. What error in teaching most likely occurred when M.G. was discharged 10 daysRead MoreLeadership and People9624 Words   |  39 Pages †¢ look upon subordinates more as functionaries than as persons, and the best subordinates, in their estimation, follow directions without question. †¢ ordinarily are not ready to listen to views and suggestions of others (although they may pretend to), if they offer different opinions. †¢ not encourage equal relationships (i.e. adult to adult with underlings. As a rule, they do not allow themselves to get close to employees. They do not like to see employees get close to one anotherRead MoreCommon Induction Standards Essay22388 Words   |  90 PagesTechniques 4.3 The Principles of Good Record Keeping Test Your Knowledge†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Standard 5 – Recognise and Respond to Abuse and Neglect †¦ 5.1 Legislation Policies and Procedures 5.2 Understanding the Nature of Abuse and Neglect 5.3 Recognise the Signs and Symptoms of Abuse and Neglect 5.4 How To Respond To Abuse and Neglect 5.5 Whistle Blowing Test Your Knowledge†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Standard 6 – Develop As A Worker†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6.1 Support and Supervision 6.2 Knowledge an d Skills Development Test Your Knowledge†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreFundamentals of Hrm263904 Words   |  1056 Pagesavailable 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOURRead MoreProject Managment Case Studies214937 Words   |  860 PagesWiley Sons, Inc. This book is printed on acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without

Asperger Syndrome 3 Free Essays

Asperger syndrome is an autism spectrum disorder and is considered a high functioning form of Autism. Autism spectrum disorders are also known as pervasive developmental disorders and can affect social skills and communication. Asperger syndrome can also delay the development of motor skills and cause sensory problems. We will write a custom essay sample on Asperger Syndrome 3 or any similar topic only for you Order Now While there is no cure for Asperger syndrome, there are treatments to help teach the skills affected by Asperger to patients to help them cope with the disorder. Research is currently being conducted to find the causes of Asperger syndrome and other effective treatment methods. The symptoms of Asperger syndrome are caused by delays in several areas of development such as social skills, communication skills, motor skills, and language skills. Patients with Asperger syndrome can become over-focused on a single topic or object and will want to know everything about the topic and will talk very little about anything else. Their areas of interest may be extremely narrow and they will often rattle off facts about their topic of interest with no conclusion or connection to conversation (Asperger Syndrome-PubMed Health). Asperger patients also exhibit social awkwardness and have trouble forming relationships. Eye contact, use of facial expressions, and body language are impaired in patients and can inhibit regulation of social interaction. Patients may also lack emotional empathy and the ability to recognize social cues (OASIS @ MAAP – What Is Asperger Syndrome? . Speech may have a lack of rhythm, odd inflection, or a monotone pitch in patients with Asperger syndrome. They may also lack the control to match the volume of their voice to their surroundings (Asperger Syndrome Fact Sheet). Asperger syndrome patients may show delays in motor development and exhibit unusual physical behaviors such as repetitive arm flapping, twisting, or other whole body movements (Asperger Syndrome – PubMed Healt h). Asperger syndrome is very difficult to diagnose. People with Asperger syndrome often function very well in everyday life, so the signs and symptoms exhibited are often just recognized as â€Å"quirks† or a way of just being different. If a child exhibits any symptoms of Asperger syndrome, it is extremely important to seek the help of a doctor and they will refer you to a mental health professional or a specialist for further evaluation. A â€Å"psychological exam† will be performed to compile a history of when the symptoms first apeared, the development of motor skills and language patterns, and other aspects of behavior and ersonality. The earlier an evaluation is conducted, the sooner treatments can be started to improve a child’s development with Asperger syndrome (Asperger Syndrome). Asperger syndrome has no cure, but with treatments and medications, many children with Asperger syndrome grow into well-developed, productive adults. The majority of diagnosed children benefit from specialized treatments that f ocus on social skills training and behavior management. Some of these treatments include communication and social skills training and cognitive behavioral therapy. There are no medications that specifically treat Asperger syndrome, but there are some medications that can help improve symptoms such as anxiety, depression, and hyperactivity including Aripiprazole, Guanfacine, Selective serotonin reuptake inhibitors, Risperidone, Olanzapine, and Naltrexone (Staff, Mayo Clinic). Parent training is also helpful in continuing treatment at home and teaches parents techniques to be used at home to better their child’s development (Asperger Syndrome – PubMed Health). Research is currently being conducted to understand the causes of Asperger syndrome and to find more effective treatments. A study is currently being conducted using functional magnetic resonance imaging to show how abnormalities in particular areas of the brain can cause the symptoms of Asperger syndrome and autism spectrum disorders. There is also a large-scale study comparing neuropsychological and psychiatric assessments of children with possible diagnoses of Asperger syndrome and high-functioning autism to those of their parents and sibling to try to identify any patterns of symptoms that link Asperger syndrome and high-functioning autism to any specific neuropsychological profiles. A long-rang international study conducted by a collection of scientists from universities, academic centers, and institutions from around the world to collect and analyze DNA sample from children with Asperger syndrome and high-function autism, along with their families, to identify associated genes and how they interact. This study is better known as the Autism Genome Project and functions as a repository for genetic data so that researchers can try to find the genetic â€Å"building blocks† of Asperger syndrome an autism spectrum disorders (Asperger Syndrome Fact Sheet). Asperger syndrome is a high-functioning form of autism and is considered an autism spectrum disorder. It delays the development of many areas such as communication and social skills. Even though there is no cure for Asperger syndrome, with the right treatments and medications, most children with a diagnosis of Asperger syndrome and their families learn to cope with the symptoms of this disorder. Many adults with Asperger syndrome can develop to be happy, well-functioning, and productive adults with successful mainstream jobs and lead fulfilling independent lives with the right kind of treatment plans and support available to them. Works Cited â€Å"Asperger Syndrome – PubMed Health. † Web. 16 Oct. 2011. . â€Å"Asperger Syndrome Fact Sheet. † National Institute of Neurological Disorders and Stroke (NINDS). Web. 16 Oct. 2011. . â€Å"Asperger Syndrome. † KidsHealth – the Web’s Most Visited Site about Children’s Health. Web. 16 Oct. 2011. . â€Å"OASIS @ MAAP – What Is Asperger Syndrome? † OASIS @ MAAP – The Online Asperger Syndrome Information and Support Center. Web. 16 Oct. 2011. . Staff, Mayo Clinic. â€Å"Asperger’s Syndrome – MayoClinic. com. † Mayo Clinic. Web. 16 Oct. 2011. . How to cite Asperger Syndrome 3, Papers

Business Marketing Nipro Corporation

Question: Describe about the Business Marketing for Nipro Corporation. Answer: Introduction Nipro Corporation is an Australian company that is delivering advanced medical devices and instruments over the 60 years. These medical devices are innovative devices that are used to improve and enhance the lifestyle of the individuals suffering from chronic diseases (niproaustralia.com.au 2016). The project deals with the market and the marketing strategies of Nipro Corporation. A marketing plan is developed for the result blood glucose meter product. The current market situation of the company is analysed and the SWOT analysis is performed in order to understand the market position of the company. The SMART objective is used to list the objectives of the company. The evaluation of the market strategies further helps the company to improve its performance. Current market situation of Nipro Corporation The current market situation of Nipro Corporation is analysed by studying the different marketing areas such as follows: Target segment and the benefits of segmentation: Nipro Corporation carries out market segmentation in order to carry out the business effectively. The company focuses its target on the top brand healthcare industries in order to provide the medical devices needed in the hospitals and diagnostic centres. The market segmentation helps the company to determine the market opportunities and focus on one particular target (Leonidou et al., 2013). The company is able to deliver better customer service and increase its efficiency. Customer needs: The technology advancement causes the expectation of the customer to rise. The patients suffering from conic diseases related to diabetes, renal, infusion and other diseases needs effective medical help that helps them to lead a better lifestyle. Moreover, the customers prefer products and services that are effective and within their budget. Products: Nipro Corporation offers medical devices that have a comprehensive portfolio to the market. the product range of the company not only includes core areas of expertise (renal, diabetes, infusion therapy but also other general medical supplies that are of high quality that gives a 360 degree supply solution to the healthcare companies (Wilson et al., 2012). Cost factor: The Company tries to prepare its products through the application of cost effective strategies. The cost factors of the company include the labour cost, land cost and the capital cost. Key features of the products: The products offered by the company are innovative and are effective in reducing the impact of the diseases on the patients health within a less span of time (Berthon et al., 2012). The products further are within the affordable range that allows the patients to purchase them easily. Competitors: Nipro Corporation operates in a market, where it has a number of competitors. The three top competitors of the company are Cochlear, Teleflex Medical and Lumenis. These three competitors of Nipro Corporation hold a sustainable market position in Australia with a large market share. The market strategy of Cochlear is to provide low price products to grab more customers. On the other hand, Teleflex Medical and Lumenis apply the strategy of earning higher customer satisfaction to retain the potential customers. Distributing channels and its effectiveness: The distributing channel of the company has a number of units that helps to reach the final goods to the customers. The retailers, distributors and the internet are the distributing channels that the company uses (Armstrong et al., 2012). SWOT analysis Strength Innovation Cost advantage Geographic advantage Brand image Weakness Lack of marketing plan Problems in management Own known vulnerability Undifferentiated service lines Opportunity Availability of new technology Changes on customer needs New market segment Threat Competition Adverse changes in regulations Shift in market demand Superior distribution channels of competitors Objectives The objective of Nipro Corporation is to develop a marketing plan for the result blood glucose meter. Specific Clear statement Avoiding vague statements An explicit statement for the required result of the objectives Measurable Tangible target Avoid out ruling the qualitative objectives It needs to be mapped to the organisational goals Achievable Accepted by the stakeholders Adjustable and adaptable in nature Aligned to the organisational policy Meet the short-run objectives Realistic Availability of the resources needed for the result Recorded and reviewable Relevant to the mission of developing market plan for the result blood glucose meter Timeline Building of an effective team Develop a marketing plan within 6 months along with market research and analysis Marketing strategies Positioning strategy: Nipro uses the customer benefits as a positioning benefit that helps to focis on the characteristic of the product as per the demand of the customers. This helps the company to deliver innovative medical devices to the customers at low price. This increases the customer satisfaction level, brand image and companys performance. Product strategy: The Company lays a foundation of the product life cycle that helps to outline the end-to-end vision of the product. This helps the company to direct the activities of the company (Menon et al., 2015). Pricing strategy: Nipro Corporation implements the low pricing strategy that helps to create an affordable option for the customers. As the customers of the market prefer affordable products, the low pricing strategy is very effective. Promotion strategy: The Company uses the social media to promote its product in the modern era of technology. This allows catching the attention of larger mass of customers and making them aware of the products offered by the company. Distribution strategy: Nipro Corporation implements the intensive distribution strategy in the company to distribute the products. The strategy allows the company to reach the final low price products to the healthcare companies effectively (Hollensen, 2015). Marketing communication strategy: The marketing communication tools used by Nipro are personal selling, advertising, sponsorship and public relation. These tools helps to communicate massage the desired market (Jobber Ellis-Chadwick, 2012). Conclusion The above project on the marketing strategy of Nipro Corporation, Australia infers that the company needs to develop an effective marketing plan that helps the company to improve its market position. Moreover, the high competition received from the competitors increases the need of the marketing plan. The market strategies have to be implemented effectively to achieve the desired outcome and goals of the company. Reference list Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, 94-110. Menon, A., Bharadwaj, S. G., Adidam, P. T., Edison, S. W. (2015). Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. niproaustralia.com.au (2016), About Nipro Corporation, Available at: https://www.niproaustralia.com.au/about-us/ [Accessed on 20 September 2016] Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill.